Learn how to advertise in a way that guarantees the growth of your weekly income...
DOWNLOAD MY FREE TWITTER GUIDE and become a Savvy Sexy Social Elite Member: http://ift.tt/Lb3EUQ ALL THE CONTENT: http://ift.tt/vWBaLt http://ift.tt/1i0NUMF THE MARKETING LIFESTYLE SHOW ON ITUNES: http://ift.tt/1mbNPYY AND ON STITCHER: http://ift.tt/1x9pb3Q I'M A SOCIAL MEDIA FRENZY: twitter : http://twitter.com/savvysexysocial twitter : http://twitter.com/schmittastic facebook : http://ift.tt/s1zBnD google+ : http://ift.tt/1gICMFL tumblr : http://ift.tt/HRCiy9 instagram : http://ift.tt/Lb3GML MAIL ME STUFF: Amy Schmittauer Vlog Boss Studios PO Box 15003 Columbus, Ohio 43215 MY CONSULTING FIRM: http://VlogBoss.com MORE VIDEO AWESOMESAUCE: http://youtube.com/schmittastic http://youtube.com/schmittasticjr http://youtube.com/vlogbossstudios Triple S, ep. 297 Filming with a Canon T4i. Editing with Adobe Premiere Pro. // I spoke a lot about my beginnings on the podcast last week and it got me thinking about my first client and how I got them. It happened with my first cold email and there's some good advice in that little thing of beauty that I want to share with you today. A great way to get people to know who you are and make them think about hiring you is to send a cold email. And when I say great... I mean really really hard and you have to do it just the right way and want them bad enough for it to work and it probably won't work the first time. :) But that said, my first cold prospect email was a successful one for me, because it was also my first opportunity to get work in this new industry. So the barrier to entry for them was extremely low at a zero dollar retainer, but there was still a lot I had to do in that email to win them over and have them trust me with their social media presence. So here are the things you can learn from how I landed my first client (and only unpaid client) with my first cold prospect email. 1) Introduce yourself with mostly words about why you specifically love THEIR work This has to immediately come off as an email that is not canned or copy/pasted. You gotta get this point across immediately with specific things you like about your prospects work that make you want to do business with them. Otherwise, it may already be in the email trash. 2) Give them a reason why you can relate It's very important to go Six Degrees of Kevin Bacon on your prospect and tell them how you know each other and why they should give a crap about who you are. At the first least, they don't want to run the risk of blowing you off and hearing it from your mutual friend, so it helps. It also gives you credibility, depending on how they feel about that mutual situation. Ideally, if it is a friend or acquaintance that is between you, you can also get a formal introduction to make the email less cold (shall we say going from freezing to a bit chilly?) So definitely take advantage of that when you can as well. 3) Repeat after me... "The purpose of my email is..." PUT IT OUT THERE. If the email does not clearly state why they hell you sent it, it is not going to get the results you want. Don't be a jerk about their current state of affairs with what you want to help them with (kind of how we talked about how to reach out the nice way) but let them know how you can fine tune to actually affect their bottom line. That's the important stuff. 4) Why the heck are you qualified? It doesn't matter if you believe in yourself truly or not at this point (man I hope you do though). If you have no experience in what you're doing then come up with another reason, but you need to be transparent, truthful and valid in why you're qualified to help and let them know what the perks of giving you a chance will be. For this client and myself, they were getting free help (basically an intern agreement) and I was getting a great first experience and portfolio item. 5) What else? A Call to Action!! Don't think this person if going to figure out what you want if you don't make a specific call to action at the end. Ask them if they have availability next week for a coffee. Or do they have time tomorrow for a phone call. Whatever it is, make it possible for them to respond quickly and easily to take the next step in the process. Most emails will not even get a reply, depending on how cold it is. You make it much less likely if you don't have a CTA ready and in bold at the bottom. Do you have a cold email tip? Share in the comments!
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